Product Design

Product Design refers to the European Value Operating Model (VOM) promoted by ProductDesignGuides.org (PDGO). This model is a structured framework describing the organization, skills, practices, processes, and governance that enable product teams to effectively design, deliver, measure, and evolve products, delivering repeatable value in explicit alignment with the strategy. It is the foundation of design-driven transformation.

This guide presents the Product Design process, composed of sprints and cycles. Sprints enable efficient production within short timeframes. Cycles structure the sequence of decisions, learning, and deliveries, allowing the effectiveness of sprints to be integrated into a coherent and measurable product roadmap. Sprints and cycles are accelerators of transformation and innovation.

Each sprint or cycle is led by a team with specific skills to produce deliverables. Teams in this model operate using Scrum, Sprints, Kanban, or a hybrid approach. Product Design is, among other things, an extension of the Scrum Guide by Ken Schwaber and Jeff Sutherland.

This guide offers guidelines for collaboratively building an empowered (agile) organization to effectively deliver value to its end users.

You can develop the skills associated with this model by contacting partner training organizations.